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MacWall - Website

By @foundrceo

  • 15 Devlogs
  • 116 Total hours

Marketing site for MacWall: download pricing Stripe checkout and license activation at macwall.app

Source
Ship #3

@foundrceo on MacWall - Website

Redesigned the homepage and site UI

  • New hero, navbar, category strip and License pop-up.
  • Features shown as rows, an Apple-style footer, and new 404 and error pages.
  • New app icon everywhere (favicons, email logo) and a new social share image.
  • New hero app video in 1080p, slowed down.
  • Redesigned pricing page that says “one-time payment”.
  • Install guide with animations, shown after you download.
  • New help center with topic cards, search, and help inside the ⌘K command menu.

Moved the whole site from Vercel to Cloudflare Workers

  • macwall.app now runs on Cloudflare; Vercel is kept only as a backup.
  • I connected the domains, moved the scheduled jobs (cron) over, set up caching for the landing pages, and fixed visitor country/IP detection on Cloudflare.
  • Before the move I cut Vercel costs: videos served from R2, longer caching, lighter images, smaller 404 pages.

Phone visitors

  • On a phone, “Send to my Mac” emails you the download link instead of downloading a Mac file.
  • “Set on Mac” opens the app directly through a macwall:// link.

Wallpaper gallery and search traffic

  • 45 wallpaper collections, more detailed wallpaper pages, and guides written to answer questions directly.
  • Gallery sorted by most liked, with a “Download free” button and a sticky bar at the bottom.
  • Faster loading: static gallery pages, lighter images, and full-size wallpaper files no longer served.
  • 4 devlogs
  • 18h
  • 18.80x multiplier
  • 331 Stardust
Try project → See source code →
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@foundrceo on MacWall - Website

3h 22m 22s logged

raised macwall pricing recently and the response has actually been really good

traffic is growing a lot too now around 59k visitors and 128k page views

been testing pricing changes and polishing the site while watching how people respond to it

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Ship #2

@foundrceo on MacWall - Website

I just updated the entire ui ux of my website to make it 100x better and get better conversions update all the files and components name also to a professional / enterprise level

  • 8 devlogs
  • 55h
  • 10.94x multiplier
  • 556 Stardust
Try project → See source code →
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@foundrceo on MacWall - Website

6h 52m 53s logged

Improvements

Public changelog page synced with shipping updates.

Align the site catalog with the nine app categories.

Allow timed unique conversion codes at checkout and in recovery mail.

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@foundrceo on MacWall - Website

10h 8m 49s logged

Improvements-

Overhaul marketing copy, pricing UX, and hero assets for conversion.

Fixes -

Fix checkout recovery mail for failed and abandoned payments.

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@foundrceo on MacWall - Website

9h 16m 4s logged

New features -
Public wallpaper gallery with search, SEO, and app deep links.

Improvements -
Clearer pricing cards, benefits, and upgrade prompts.

Fixes -
Fix blank wallpaper player caused by expired ISR signed URLs.

Fix gallery Back wiping Show more and jumping to the footer.

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@foundrceo on MacWall - Website

13h 56m 40s logged

Highlights

MacWall 3.0 — a redesigned Home with Liquid Glass chrome and a cleaner everyday workflow.

Heart any wallpaper to bookmark it in Library Favorites without downloading.

Save wallpapers to your Library, then auto-cycle them as a slideshow.

New features

Home rebuilt around Top Charts and Categories for faster browsing.

Spotlight-style search to find wallpapers instantly (⌘K / ⌘F).

One Add Wallpaper flow for private Library imports and community submissions.

Save-only Library actions — keep a wallpaper without setting it on the desktop.

Auto-cycle slideshow through saved Library wallpapers.

Open wallpapers from macwall.app share links directly in the app.

Pro+ licenses now support 10, 15, or 20 Macs.

New features -

Home rebuilt around Top Charts and
Categories for faster browsing.

Discord community invite pointed at the new server link.

Improvements

Liquid Glass navigation, Cause brand type, and tighter Home composition.

Pro unlock sheet with glass chrome and smooth open / close motion.

Escape closes overlays reliably — no blue focus ring around the window.

Native Settings sidebar Forms and simpler window
chrome.

App icon refreshed to match macwall.app.
Instagram handle updated to @macwallapp_.

Discord community invite pointed at the new server link.

Highlights -

MacWall 3.0 — a redesigned Home with Liquid Glass chrome and a cleaner everyday workflow.

Heart any wallpaper to bookmark it in Library Favorites without downloading.

Save wallpapers to your Library, then auto-cycle them as a slideshow.

Spotlight-style search to find wallpapers instantly (⌘K / ⌘F).

Save-only Library actions — keep a wallpaper without setting it on the desktop.

Auto-cycle slideshow through saved Library wallpapers.

Open wallpapers from macwall.app share links directly in the app.

Improvements - Liquid Glass navigation, Cause brand type, and tighter Home composition.

Favorites correctly appear in Library without a silent full download.

Stronger app lifecycle, liveness, and desktop wallpaper stability.

Smoother Live Support handoff with fewer stuck tickets.

Fixes

More reliable native wallpaper apply, repair, and extension playback.

Favorites correctly appear in Library without a silent full download.

Stronger app lifecycle, liveness, and desktop wallpaper stability.

Smoother Live Support handoff with fewer stuck tickets.

Fixes - More reliable native wallpaper apply, repair, and extension playback.

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Ship #1

@foundrceo on MacWall - Website

what did you make?

macwall.app - the website for my macos live wallpaper app. download the free app buy pro with stripe and activate with a deep link. also pricing blog submit wallpapers and affiliates.

what was challenging?

getting checkout right.
stripe → license email → macwall://activate had a lot of edge cases. india pricing and the reel refund flow took a few rewrites. keeping price copy in sync with real stripe prices was annoying.

what are you proud of?

it is live and people can actually use it. one click download one click checkout and the app unlocks. the site feels like a real product not a template.

what should people know so they can test?

open https://macwall.app hit download for macos (or grab the dmg on the github release). you need macos 26. browse pricing if you want to see permanent annual and reel refund. free try works without paying.

  • 3 devlogs
  • 43h
  • 9.79x multiplier
  • 203 Stardust
Try project → See source code →
Open comments for this post

@foundrceo on MacWall - Website

45m 53s logged

I built MacWall because I wanted live wallpapers on Mac that feel native not an Electron wrapper eating battery. The Swift app is the product. This repo is the storefront: marketing, Stripe checkout, license activation, downloads, blog, community submit, and admin tools.

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