I built out the coach onboarding flow, which walks coaches through creating an account, setting their role, generating a team, and sharing a unique invite link so players can request to join at veyro.com/join/TEAMCODE. I also wrote five long-form SEO blog posts targeting high-intent keywords — how to rate soccer players, a youth coach playbook, player performance analytics, a basketball rating system guide, and a football rating system guide — each with JSON-LD schema markup for Google rich results. Alongside the content work, I updated the sitemap to include all sixteen pages, fixed a missing meta description that PageSpeed Insights had flagged, and added SoftwareApplication and FAQPage structured data to the calculator homepage to improve search visibility.